BCG Digital Transformation Virtual Experience Program - Forage
Goal
I am a strong believer that, as a Data Scientist, you should be able to convey the insights from your data and models effectively and with ease. This is why I decided to undertake this project so as to learn business terms, get familiar with how strategy work is done and get a little domain knowledge on a few industries.
Process
The prompt in the simplest of the terms was : CoffeeCo is a coffee company in China which is facing decline in sales due to market saturation and intense competition. Help with handling customer data and targeting. So I started with doing market research on the dominant players in the Chinese market and getting insights from their customer engaging strats. One major factor contributing to their sales turned out to be having apps and the ease of digital payments. For individual targeting, I identified 5 potential pain points via mapping a customer journey. Then I presented my ideas for improvisation of the company app based on these. Based on 2 features I analyzed data from 2 pilot runs via Excel and presented the insights. Lastly, I suggested 3 KPIs to look at and organized a potential sprint with Epics targeting specific features, building user stories off of it and assigning corresponding technical tasks.